Friday Night Thoughts
I’m sitting at home with my dog tonight. My wife’s out scrapbooking.
And I’m pacing my living room floor, it’s where I do some of my best thinking.
And I got to thinking about what makes people succeed or fail online.
And a few things come to mind:
1) focus (or lack of focus)
2) effectively selling themselves as the expert (no one wants to buy from a copycat)
3) ability to command a higher price
And I started thinking about each.
(This started ’cause one of my clients today mentioned the thing that was holding him back was a lack of focus. He knows what to do but keeps getting distracted)
And I started thinking . . . I believe I know what the problem is:
People just don’t know what their real job is.
Not their 9-5 – but their “job” online.
You know, their purpose, what they are supposed to accomplish, whatever.
You see, people have been led to believe that they need to focus on traffic, on building a list, on finding things to sell.
And if you think about it, that is just one big circle – around and around we go.
You know, drive traffic to build a list to sell something.
But sell what?
That’s the problem, you see.
Imagine if instead you started with a great idea.
And you became an expert at that idea.
And then you taught others your expertise.
All of a sudden the other things wouldn’t be a problem.
Because if you are an expert and you are teaching something no one else is, well it is quite easy to get subscribers, right?
If you are really good at what you teach, then everything else fits together.
And the old problems – focus, attention, not knowing what to sell, they go away.
So think about it:
What are you really good at it in your niche?
What do you know more about than anyone else?
Do you have an angle no one else has?
How can you position that as something that has a real edge?
You can do it.
I did it with article marketing. 25,000 articles at ezinearticles and folks start to take notice.
Then I developed the world’s simplest virtual coaching program and wrote the book about it.
Then I mastered the art of using WSOs to drive massive traffic and build subscriber lists predicatably without big affiliate promotion.
In each area, I became the go-to person for that topic.
Now, I’m not bragging, I’m just using myself as an example.
And truth be known, I couldn’t have done it on my own. I’ve been blessed incredibly by the King of the universe.
But anyhow, you can probably think of a lot more experts out there that kind of “own” their market.
In fact, my guess is that if you write a list of the top ten internet marketers whom you respect, you won’t find ANYONE who is just wishy washy, floating around just building a list and selling to it.
Nope, they all have something they are a bit of an expert at.
Something they are known for.
So if you want to become successful, why don’t you do what the successful people do?
They aren’t sitting around trying to build a list to sell something to it.
Nope, they are having great ideas, building them out, then people WANT to join their list and buy.
Wouldn’t it be better for people to come to YOU and WANT to buy than for you to beg for them to join and beg them to buy?
Look, maybe the other imer’s out there want you to keep trying to build a list and sell something.
Maybe because that’s what they’re doing and they don’t know better.
I don’t know.
I don’t want to rip on anyone.
But what works and what a lot of folks are teaching just aren’t one and the same.
But, seriously, you gotta become an expert at something.
Become a consultant.
Be a teacher.
Be an expert.
(Did you know that if you are just an “ebook seller” hardly anyone wants to buy your ebook. But if you are a “Consultant” then they really want to buy your ebook. Ever wonder why that is?)
Become a consultant in your field of expertise.
Then people will want to buy your books and CDs.
Even if you never consult. LOL
Anyhow, I hope this has been good food for thought.
You see, once you position yourself as a consultant, it becomes easy for people to want to join your list, others want to promote you, people buy your books, people buy your mp3s, and so on.
It’s all in the positioning.
How are YOU positioning yourself?
Well, time for some more living room walking.
I might get another idea or 2