How to Write An Email Campaign For Your Coaching Program
The first step to writing an email campaign for your coaching program is determining exactly what you want to accomplish in your email campaign.
For example, is your primary purpose to sell your coaching, or is it to find out what prospects want so you can create an effective coaching program?
Your email campaign might look very different in each of those two scenarios.
Or maybe you want to build trust and rapport as the first priority, and selling your coaching is further down the list of priorities.
What else might you want to accomplish in your email campaign?
You might want to build trust, build rapport, build credibility, create traction for your facebook page or blog, or enroll coaching clients.
Once you have determined what you want to accomplish in your email campaign, write a list of the kinds of emails you could write to accomplish that.
For example, you could write:
rapport building emails
trust building emails
and so on . . . .
Once you’ve made a list of the kinds of emails you could write, write out how many of each you want to write, for example:
3 engagement emails
2 download emails
6 content emails
5 credibility emails
4 rapport building emails
4 trust building emails
7 selling emails
3 preselling emails
I think that is 34 emails.
Then determine the order of those emails. Perhaps that would be:
1 download email
2 welcome email
3 content email
4 credibility email
5 prelaunch email
and so on until you have your list of 34 emails.
Then just start writing emails, all in one document. Write each email according to the purpose of that email.
I like to write emails in one document so I can read through them afterwards and see that they flow nicely from one email to another, like a sitcom or weekly television show.
By the way, do you want to read more about writing your emails for your coaching program? If so, visit and like my facebook page:
or (highly recommended) read my book about creating your own coaching program, there is a full chapter on writing an email campaign: